In anticipation of the release of our new to market shot timer called the RangeTech Bluetooth Shot Timer, we did a fair amount of market research to understand what a sizable portion of you thought about shot timers. I have to say that some of the results of this survey surprised me.
We'll get to what I'd consider the important for you to know results over the course of the next few weeks, but first, it's my job to tackle the reasons why many of you don't own, or won't buy, a shot timer.
A total of 2,000 people from our audience chose to respond to the survey, which is by no means all of you, or even a massive number of concealed carriers. Still, we feel as though 2,000 people is a good chunk of folks representing our audience.
Also please understand that while 2,000 people participated, the numbers for each question were different based on how that person answered the previous question. So, if 2,000 people answered the first couple of questions, at some point those people start to diverge in the questions they were shown, and the next one may only have 500 or 1,000 answers.
That's how we designed the survey so we could get a better idea of where people stand. Let's get to the numbers.
80% of you said that you don't use a shot timer at all during any of your live-fire gun training. To be honest, I didn't think it'd be that high. I thought for sure many folks would see the clear benefit of using a shot timer to increase a skill set as opposed to buying something that wouldn't help you get better as a shooter.
This makes me wish we'd have added another section to our survey discussing what people buy, instead. Are they buying a stippling job for their grip? A new trigger? Something else that's not directly related to helping you become a better all-around shooter?
The truth of the matter is, while a stippled grip may help you hold onto your gun better, it'll only help you out on that gun. The same rings true for trigger upgrades and any other accessory you can buy your gun.
None of those things really increase your skills.
If you want to be more proficient as a shooter, you need to increase your skills. The only real way to do that is to properly train, setting benchmarks along the way that actually help you get better.
The truth of the matter, and something you may not want to hear, is that accessories won't help increase your skillset. Sure, a new trigger may help you with that gun, but what happens if that gun breaks down and you need to carry one that's totally different?
Will you be proficient to defend yourself?
Let's move on to the next survey question: Why don't you use a shot timer?
We'll cover the “too expensive” answer under the next question. But as far as the “don't see any benefit” I've got you covered.
In the fight for your life every second counts. You may think you're getting better at your self-defense shooting by going to the range, but if you're not comparing your shots against industry standards, you'll have no idea if you are actually improving.
Your goal with any defensive shooting is to not only shoot accurately but also quickly. You really can't isolate the two.
If you're just shooting accurately that's only half the battle because you could be fired upon by the bad guy, get hit, and get dead simply because you had no idea how fast you were supposed to draw your gun and get on target.
If you don't know how to use a shot timer, there are plenty of videos on YouTube showing you the ins and outs of it, in addition to a video course we're offering, here.
This brings us to our last question, which of the following would best persuade you to buy/use a new shot timer:
More than half of the respondents stated that they'd consider buying one if it was cheaper in price with 43% stating that they'd buy if it was less than $75. The good news here, is that price is no longer a barrier to play because the RangeTech BT Shot Timer costs $74.99 and is cheaper than any of the others on the market.
And, the RangeTech BT also tackles the other points on the above question because it does sync to a mobile device, record the data, etc.
This article is really starting to get long and sounds more like a commercial than how I intended. So, in closing, just know that all of the barriers have been removed, and our goal with this thing is to help people who are serious about self-defense train better by giving them something affordable that they can actually use to increase their skill set.
Leave your thoughts on this, and if you use/see the benefit of a shot timer, in the comments below.