Get Deep Concealment with This Cherries Holster [VIDEO]

ultra deep concealment holster

This Cherries Apparel holster is a different kind of holster.

I have reviewed at least a few dozen holsters over the past couple years. And because more people are carrying their firearms concealed these days, most of the ones I've tested are inside the waistband (IWB) holsters. Let's face it, a good IWB gun holster is a great way to conceal your firearm, so many of these holster reviews have been on that type, specifically.

So why did I decide to do yet another IWB holster review? Well, technically speaking, this one isn't exactly like the others. It's different, and isn't even really an IWB.

The difference is this holster from Cherries Apparel is a BWB holster. Nope, BWB is not a typo. It stands for Below the Waistband (BWB). It's designed for deep concealment of your firearm in the appendix (12 o'clock) position.

Its official name is the ‘Cherries Multi-Fit Deep Concealment Holster' and it retails for around $40.00. The holster is pretty neat, but you may still be wondering, ‘why would I need a below the waistband holster?

Why BWB?

Below the waistband carry or deep-concealed carry is not really anything new. The concept is to carry the gun below the belt-line, for ultimate concealability. Like everything else in life, this method of carry has its pros and cons.

This Appendix Below The Waistband method provides ultra-deep concealment and is still comfortable.

Using The Holster

Cherries is not alone in making deep concealment holsters, yet out of the options available for deep concealment, I haven't really found one I liked more. It is ultra streamlined, light weight, fits several different guns, feels like it's put together well, and isn't as expensive as some of the others I have seen.

For any holster review I write, I spend quite some time actually putting it to use, and this one was no different. I traditionally carry in the appendix position, preferring to have the gun riding above my belt-line. So for this review I had to check out of my comfort zone for a while. Even though I don't typically need a deep concealment option, I realize there are some definite applications where this method would be preferable.

For example, when I lived in San Diego I would have loved to have this holster. I often times walked around at the beach or boardwalk. In the BWB position, I would have been able to wear some cargo shorts and forego my shirt.

Another application that suits this method, is a ‘gun un-friendly' workplace that requires a buttoned-up and tucked in dress shirt. These types of work environments are not uncommon and having the option to go to an ultra deep concealment method could make the difference between carrying at work and leaving your gun at home.

The holster can accommodate several different gun models, even those with an RMR optic.

The Draw

Look, this holster is not a competition, speed holster. No one is even attempting to say deep concealment draw is as fast as a traditional method of carrying. But can you get the gun pretty darn fast? Sure, but only if you practice.

Speaking of the which, it's fairly easy to draw your gun with one hand, or you can also use a two handed method to aid in quickness. The two handed draw involves pushing up on the muzzle with your off hand raising the grip above the belt line allowing quicker access

Is this two handed method safe? Well, you do muzzle your fingers, there just isn't any other way to do it. You either feel comfortable doing that or not. It's up to you. You either accept the risk and try to mitigate it by practicing–a ton–before going live, or you don't. No holster is 100% safe and my belief is that it always comes back to the skill of the user.

This holster is unique in that you can draw from a seated position. I have tried to do this with other deep concealment rigs, and it is all but impossible.

Here is a video I put together showing the holster in more detail, as well as drawing:


The holster is injection molded plastic and has a skeletonized form. There is one 1.5″ hard over-belt fastener, which has three height adjustments to let you tweak how low you carry the gun.

I would love to see them come out with a two loop design, perhaps using a soft loop and button fastener. My opinion is that you can overly-secure your holster to your belt. That being said, the gun sits so low, there isn't a real concern of losing retention of the gun in a physical fight.

All in All

The holster is great at what its mission is: allow the user to comfortably conceal and carry his/her firearm in a manner where it cannot be seen. It is made well and isn't going to break the bank. The draw is slower than a traditional above the waistband carry method, but no slower than any other deep concealment product.

If you are looking for a deep concealment option for special applications, this holster from Cherries Apparel is definitely worth a gander.

Stay Safe and God Bless.

About Matthew Maruster

I follow my Lord and Saviour Jesus Christ who is the eternal co-equal Son of God. I currently live in Columbus, Ohio with my wife and daughter. I served in the Marine Corps Infantry. I was a Staff Sergeant and served as a Platoon Sergeant during combat in Iraq. After I was a police officer at a municipal agency in San Diego County. I have a Bachelors's Degree in Criminal Justice from National University. MJ Maruster Defense.


  1. Lloyd on October 20, 2017 at 12:44 pm

    That is different. I noticed two things. One, you do look weird doing the draw. Two, and this is the problem I have with one that I have, the sharp edge of the front sight can snag your clothing because it is uncovered.

    • Matthew Maruster on October 20, 2017 at 3:25 pm

      Hi Lloyd. Thanks for the feedback. I tend to look weird all the time so it’s probably not due to the holster lol But seriously it is a different draw stroke than what most people are accustomed to. It takes a while to get good at it. I have seen some videos of really fast draws, I am not to that point yet. As far as the front sight snagging on clothing, I think it is dependant on the sight. I have an XS big dot front sight and it didn’t snag on my clothing, at least to a point where I perceived it. I’m sure there are sights out there that are more prone to snag. Thanks again, God Bless.

  2. Jim Pike on January 4, 2018 at 6:51 pm

    I would like to know if you have a model for my Smith M&P 45 full size…..

    • Matthew Maruster on January 4, 2018 at 9:16 pm

      Jim, no they don’t make one for that handgun. The only M&P’s they make that holster for is the shield in 9/40.

      • Orlando on July 26, 2019 at 10:12 pm

        Is that the 2 .0 vesionof the shield i have the integrated crimson laser as well i would love to get it and how could i is not showing the m&p at all in the drop down when checking the options thanks for your time orlando

  3. Michael A. Calumpang on March 6, 2019 at 9:13 pm

    Do u have one for glock 17 4th Gen?

    • Jacob Paulsen on March 7, 2019 at 9:03 am

      We don’t have one because we don’t sell them. You can use the above link however and check their website. Odds are high they would have a holster for a G17. Thank you for your comment!

  4. Andy on February 16, 2020 at 6:06 pm

    Would I select the sd9ve option for an m&p shield 9mm?

  5. Chris on July 11, 2021 at 5:56 am

    I had this holster for 4 months, I carry it when I leave the house, maybe a few times a week since I work remote. A screw fell out of it while I was out, my holster came apart, my gun almost fell down my pant leg. I had to make a hasty move to break conceal so I could reconceal my weapon safely.

    THere is really only 1 rivet bolt and a screw hold the thing together and mine broke after 4 months. I guess you have to continue to check it to make sure it’s not coming loose. I would think they would use something more permanent.

    THey don’t have the best customer service if things go wrong. I need 1 screw and their only solution is to sell me a set that is going to cost me $14. THe holster is alright, for the price I’m not impressed, it does give you a deeper conceal, you do have to work on your draw because it is DIFFERENT than most coneal holsters because it sits deeper. Pros and Cons but to me the service they put behind their product is a deal breaker. I would go with a different product.

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