Two years ago this month, Federal Premium ammunition introduced the .30 Super Carry to the world. It was simultaneously announced with a few pistols made for this new chambering with offerings from Nighthawk Custom and Smith & Wesson. Little has changed since then except for the availability of the ammo which I seem to see on the store shelves whenever I visit my local shops. But there have been no new pistols announced that accommodate the cartridge.
For it to take off and really succeed before being relegated to the annals of history along with scores of other dead cartridges, adoption by more gun manufacturers must happen. But it's a bit of a chicken and egg problem.
It's not easy to be an early adopter. While it can pay off huge, early adopters also bear the brunt of the risk. And that's something that's not always easy to swallow especially by large manufacturers that all know they can be profitable with the “sure thing” of continuing to produce the pistols that have already been working well for them for a long time.
Think of it this way–an ammunition company approaches a firearms company about a new cartridge project, after all, they need guns to be on the market chambered in this new offering or there's zero market for them to sell the ammunition. At the same time, the firearm manufacturer is a bit leery about producing a handgun chambered in this new cartridge unless there's ammunition available for customers to buy. This requires infrastructure–substantial infrastructure–for this to even occur.
The ammo company has to spin up a whole new operation, or at the very least shutdown production lines of other calibers, to produce the new round. They've got to get it into the distribution networks, and dealers have got to get on board as well to place orders and find room on their shelves for product placement.
See? Chicken. Egg.
And the biggest problem back in 2022 was customers actually being able to get their hands on the product. Many of them were intrigued enough by the .30 Super Carry that they bought one of the three available pistols chambered in it, but then frustration began to mount as they struggled to find consistent supplies of the ammunition. This further discourages other manufacturers from jumping into the market.
Never mind the fact that the last year or so has actually been a bit of an industry-wide downturn economically. Sales of new guns have slowed down considerably.
And thus we find ourselves here.
It seems that supply is quite ample for purchasing .30 Super Carry ammo. What is now needed are more gun options for it to suit more customers.
Avidity Arms Announces PD10 in .30 Super Carry
Today, Avidity Arms officially announces their PD10 pistol chambered in .30 Super Carry. I've been following PD10 development for several years now having talked with founder, Rob Pincus, a number of times about the project and even holding early prototypes in my hands.
It took a great deal of effort, but Avidity Arms was finally able to bring full production to the PD10 and into the hands of consumers last year. Frankly, its refreshing to see a small company be able to bring a from-the-ground-up design to market as it is not easy to do. (Remember the meteoric rise and fall of Hudson Mfg's H9?) I commend Rob and his team in being able to survive ups-and-downs in a saturated market and all of the challenges associated with development and engineering to accomplish the vision.
And now the PD10 is the newest pistol to bring additional cartridge support for the .30 Super Carry. In an industry dominated by giants, it's a small-ish step forward but a significant one in increasing the likelihood of success for this fledgling cartridge.
All other specifications remain the same as far as weight and dimensions of the PD10's 9mm variant. But addition of the .30 Super Carry mean increasing magazine capacity to 12 rounds for 12+1 fully loaded. That's a pretty potent package for a slim, concealable pistol in a round with ballistics every bit as capable as the 9mm.
The .30 Super Carry PD10 is expected to ship to customers in February 2024.
For more info, check out their site: Avidity Arms
What do you think…is the .30 Super Carry here to stay? Are you interested in the PD10 chambered in it? Do you think more manufacturers will get in on the game? Sound off in the comments below!