In his biggest role since he appeared as “The Force” in Star Wars, Chuck Norris joins the Glock team as their latest Spokesperson.
Glock Vice President Josh Dorsey had this to say in the press release we were sent just this morning about the new partnership:
Chuck Norris revolutionized and ushered martial arts into the American mainstream just like GLOCK revolutionized firearms by inventing and commercializing polymer-based pistols and the SAFE ACTION® System. Having him represent the GLOCK brand brings two iconic names together that are mutually committed to perfection and their fan base. We couldn’t be more excited about this partnership.
Of course, this news comes just one year after the passing death of their old spokesperson, and one of my personal heroes, R. Lee Ermey.
Chuck Norris has big shoes to fill, in my opinion, but he may be the only guy in existence who could do it. Chuck Norris had this to say in the press release:
I’m honored to partner with this world-renowned brand. The values that I have built my life and brand on—tough, real, constant and powerful—are echoed in everything that GLOCK does and creates. Let me put it this way, if I ever decided to go into firearms, there would be no point—I would just be recreating what GLOCK has already built. The only thing that would change is the name.
This partnership includes regular spokesperson duties, to include guest appearances at places like the NRAAM coming up later this month in Indianapolis, Indiana and others like the yearly National Shooting Sports Foundation conference in Las Vegas, called SHOT Show.
If you have any thoughts on this new partnership, let us know in the comments below. Also, just for giggles and spits, drop your best Chuck Norris Fact (like the Star Wars one above) in the comments section, below.
Here is a Glock 42 review, if you're looking for more.