Back in January 2016 I looked at my team and I said; we need to have the goal to put out at least 1 really high quality, and high value video, article, and podcast episode every week of the year. -Jacob Paulsen
As a company our mission is to empower 1 million people to become sheepdogs by the year 2050. We define a sheepdog as someone who is trained, willing, and prepared to protect their loved ones and communities from the criminal threats that surround us.
Primarily we achieve this by providing training and education in many formats. Our network of instructors teaches in person firearm training classes in 17 states as of this writing, and we also focus on delivering quality training via our online properties.
Today people consume media in various forms and that brings us to video. We already have a strong and growing “in-person” training footprint. We have been publishing articles online for more than 5 years. Earlier this year we launched what has now become the #1 ranked Concealed Carry Podcast on the internet. YouTube and video is our next frontier.
Our YouTube channel has been alive for over a year but up to this point our video strategy has been disorganized. We have published a lot of great reviews and content, mostly contributed by a handful of our instructors. Now we want to put forward a more centralized and concerted effort at publishing Quality content.
Our team has been working on creating a video studio over the last few weeks… and it is getting closer to completion. We hope you will subscribe to our YouTube channel today and look forward to what we have coming!