Your Secret Weapon as an Instructor: The Firearm Trainer’s Podcast

By Jacob Paulsen | April 8, 2025 |

For firearm instructors committed to advancing their teaching methodologies and business strategies, the Firearm Trainer's Podcast stands out as an essential resource. Hosted by Rob Beckman, this podcast is meticulously crafted for instructors across military, law enforcement, and civilian sectors, offering insights into effective instruction techniques and the complexities of managing a successful training enterprise.

Comprehensive and Pertinent Topics

The podcast delves into a broad spectrum of subjects vital for firearm instructors. Notable topics include:

  • Marketing and Branding for Firearm Instructors: There are many episodes that talk about branding, web marketing, search engine optimization, and other topics important to filling seats in classes. I've been humbled to be a part of some of these episodes.
  • Instructor Education and Brand Ambassador Roles: There are episodes that provide updates from large training organizations such as the NRA or USCCA and focus on the value and significance of continuous education for instructors.
  • Events and Training Opportunities: Rob often highlights valuable upcoming events and training opportunities.
  • Helpful Tools for Firearm Businesses: There are more practical matters such as credit card processing, insurance, gear-related things such as effective targets and visual aids and much more.

Why Listen?

Beyond technical instruction, the Firearm Trainer's Podcast addresses business development, marketing insights, and industry trends. This comprehensive approach ensures instructors are equipped to deliver superior training while effectively managing and expanding their businesses.

A shout out here to the title sponsor of the podcast which is the Firearm Trainers Association (FTA) of which I'm a member and wholly endorse as well!

Stay Connected

To access more episodes and stay informed with the latest content, visit the official website: https://www.firearmtrainerpodcast.com/. The podcast is also available on platforms such as Apple Podcasts and Spotify, offering convenient listening options for instructors on the move.

Rob will be recording live episodes at a media booth during the upcoming NRA Annual Meetings in Atlanta. Be sure to stop by and say hi. We might even run into each other 🙂

About Jacob Paulsen

Jacob S. Paulsen is the President of ConcealedCarry.com. For over 20 years Jacob has been involved as a professional in the firearm industry. He values his time as a student as much as his experience as an instructor with a goal to obtain over 40 hours a year of formal instruction. Jacob is a NRA certified instructor & Range Safety Officer, Guardian Pistol instructor and training counselor, Stop The Bleed instructor, Affiliate instructor for Next Level Training, Graduate and certified instructor for The Law of Self Defense, TCCC Certified, and has been a Glock and Sig Sauer Certified Armorer. Jacob is also the creator of The Annual Guardian Conference which is a 3-day defensive handgun training conference.

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